Greg Caldwell 11/06/2023


Sea Ray will also mark the occasion as its anniversary kick-off of 65 years of Meticulous Craftsmanship and the iconic Sea Ray brand

KNOXVILLE, Tenn. (Oct. 19, 2023) — Sea Ray will feature almost every outboard model from its 2024 lineup at the 64th annual Fort Lauderdale International Boat Show (FLIBS), Oct. 25-29.  The impressive in-water display will also feature the new SLX 280 Outboard. along with additional Sundancer, SLX, SDX, and SPX models. 

FLIBS also designates the start of the brand’s 65th anniversary, marking six and a half decades of meticulous craftsmanship since its founding in 1959.

“As we embark on our 65th year of building this iconic brand, we couldn’t be more optimistic about the journey ahead,” said Keith Yunger, Sea Ray president. “At this show, we’ll feature innovative models from our entire lineup including the award-winning, all-new SPX 210 Outboard.”

Published on October 19, 2023

SLX 280 Outboard

Making its FLIBS debut, the SLX 280 Outboard showcases elegant, head-turning style along with premium features that elevate any on-water adventure. Its upscale cockpit includes optimized spaces with more room, improved seating, and seamless storage. The U-shaped bow encourages socializing with lounge-style seating, the optional Power Tower provides expansive sun coverage, and the relaxing transom sun pad offers a conveniently integrated cooler and a large compartment to stow watersports gear. For added functionality and flexibility, the cockpit can be enhanced with upgrades, such as a drawer-style refrigerator and an end table with an inductive charging station.

The SLX 280 Outboard is propelled by twin Mercury 250 Verado® engines with Joystick Piloting, SmartCraft Digital Throttle & Shift (DTS) controls, and optional Dynamic Running Surface™ for unrivaled power and smooth handling. Captaining the helm is made effortless with the latest technologies, including a dual Digital Dash with 9″ Simrad NSX® touchscreen displays, SmartCraft Connect, Active Trim control & monitoring, and CZone® digital switching. In addition, the vessel can be customized with a variety of bundle upgrades.

For more than half a century, Sea Ray has set the standard and pushed the limits of performance and craftsmanship to elevate the boating experience. 2024 will mark the 65th anniversary of Sea Ray at the helm of defining the boating lifestyle. At FLIBS, Sea Ray will kick off its anniversary celebration and showcase the newest evolutions of its industry-leading products, such as the SPX 210 Outboard and SLX 280 Outboard. Sea Ray will also highlight the latest technologies and advancements with a selection of outboard models from its 2024 lineup including the award-winning Sundancer 370 Outboard.

Headquartered in Knoxville, Tenn., Sea Ray is the world’s leading creator of superior-quality pleasure boats. For 65 years, Sea Ray has pushed the limits of performance and craftsmanship to elevate the boating experience. Each Sea Ray is designed to make every moment exceptional, supporting boaters’ unique lifestyles with a customized balance of unparalleled comfort and performance and world-class technology throughout. Learn more about the Sea Ray Experience at

Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond.  Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include Mercury Marine, Mercury Racing, and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Flite, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood, and Whale. Our boat brands are some of the best-known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft, and Quicksilver. Our service, digital, and shared-access businesses include Freedom Boat Club, Boateka, and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications.  Headquartered in Mettawa, IL, Brunswick has more than 18,000 employees operating in 27 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit